Media Marketing Project Results

Within my group, we worked on a marketing campaign for Wizard's Guild, a comic book store in Athens, OH. After much discussion, we came to the conclusion that we would need to promote the store more through social media means since there are none already promoting the store. We believe this will attract more potential consumers. 

We will do this through implementing the marketing means in social media sites like Facebook, Twitter, and YouTube.

Facebook- We would create a Facebook page for the store. We would then use the Facebook page to promote store deals, employee profile videos, comic book release dates, events sponsored by the store, etc. Another thing we talked about was connecting with other comic Facebook pages preferably within Athens Ohio. For instance, if there is a comic book club then connect with them and get them to like our page which would promote the store to potential customers. 

Twitter - Much like Facebook  we would tweet about store deals, comic book release dates, fun facts to attract followers, and just get information out to the public about the comic book store.

YouTube - We decided that we would create videos based on the store to promote the store itself. For instance, we talked about making employee profile videos where we interview employees and post them to the Facebook and twitter pages.