"Escape Reality"

For my big idea, I have come up with this idea of "escape reality". This is very true especially in the comic book world. Many comic book readers tend to read comic books to immerse themselves in that particular superheros lifestyle and universe. This allows them to essentially escape from reality for that little bit that they read their comic book. Whether it is to get away from the struggles of their life or just to live a life long fantasy, comic books seek to explore a universe full of possibilities for the reader to enjoy and immerse themselves in.

I used comic book villains and superheros for my campaign posters and all of them read the same line escape reality at magics guild. This entices the viewer with "escape reality" and by announcing at magic's guild, you are directing the viewer to the store. You can also make these posters really easily and customize them to all types of superheros and villains to suit every individual.

Here are some examples of my work:

 (Joker Campaign Poster)

(King Pin Campaign Poster)

One thing I also tried to do was keep to the original text of comic books by using the why so serious? Joker font from Dark Knight movie and a comic book font for the King Pin poster.